Ioka Farms became one of the first growers of meadowfoam and continues the tradition with now three generations involved. In the 1980s, John Duerst was approached by the Oregon Seed Certification Service to grow meadowfoam as an experimental crop. In 1983, the Oregon Meadowfoam Growers Association (OMGA) was formed by John and five other growers. John was elected chairman of the board of directors in 1992, where he served for 10 years. Rob Duerst currently serves as chairman of the board of Oregon Meadowfoam Growers and has held this position since 2012. Now, Ioka Farms incorporates meadowfoam as a rotational crop and had 54 acres in production last year.

The meadowfoam plant has a delicate white flower with 5 seeds in each flower, and the seed is turned into high-grade oil. The oil consists of a unique, long chain of fatty acids and tocopherols, making it a very stable oil. Meadowfoam oil is popular for many reasons but here are just a few: it adds stability to beauty formulas, prevents moisture loss in skin and hair, has good grip slip, is non-greasy, anchors scents and fragrances, resists oxidation, is lightweight, has properties of a carrier oil, and is stable regardless of heat, cold or other environmental conditions. Brands that can be found using meadowfoam seed oil include Aveda, Avon, Bonne Bell, Chanel, Clinique, Estée Lauder, M.A.C., Sephora, Urban Decay, and Victoria's Secret.

Pictured: 3 generations of growers - Alex, Doug, John and Rob

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